Our primary focus is our clients' best interests. Our love, support, attention to detail, and dedication to holistic thoroughness are what set us apart.
4 The Family Sports is a dynamic agency that represents and advises both athletes and musical artists, focusing on empowering clients to reach their full potential while fostering positive community impact.
Committed to embracing modern trends, we leverage the latest advancements in sports and entertainment to keep our clients at the forefront of innovation, maximizing their reach, influence, and success.
We represent basketball players, baseball players, football players, acrobats, and musical artists.
We consult with our clients on how to leverage social media to enhance their personal brand, engage with fans, and generate new opportunities — ensuring student-athletes are capitalizing on NIL now and setting themselves up for long-term success that transcends their sport.
4TF has fostered boundless connections to people and companies in numerous industries — fashion, gaming, media, and streaming — to serve our clients well beyond their playing or music-making careers.
Educating athletes on NIL rule compliance and best practices while helping them navigate brand partnerships. We protect your eligibility while maximizing your opportunities.
4TF strongly advocates for charity, service, and making a positive impact. We work closely with clients to develop philanthropic initiatives that align with their values and long-term goals.
The NIL landscape is constantly evolving. 4TF keeps you ahead — from deal structuring to compliance, we make sure you're earning what you're worth while protecting what matters most.
Outstanding partners and core beliefs have allowed us to produce work we are proud of. We are energized to work with our team and augment the journeys of our clients.
*I work as an advisor and do not have anybody signed under contract. I work with agents, coaching staffs, and athletic departments.*
For more info on anyone we represent, reach out to us directly — we're always happy to connect.
We're always looking for motivated athletes and artists who are ready to build something lasting. Reach out and let's talk about what 4TF can do for you.
At 4 The Family Sports, we prioritize strong relationships with people in all aspects of the industry. We value family, and strive to make all who we work with and for, no matter their part of the equation, part of our own.
At 4TF, we understand the growing presence of social media and how it can positively impact individuals and the community. We consult with our clients on how to leverage social media to enhance their personal brand, engage with fans, and generate new opportunities. Through workshops, hands-on projects, and direct athlete representation, we ensure student-athletes are capitalizing on NIL opportunities now and setting themselves up for long-term success that transcends their sport.
4TF has fostered boundless connections to people and companies in numerous industries, including fashion, gaming, media, and streaming, to serve our clients well. These relationships not only encourage our clients to pursue goals beyond their athletic careers, but they also provide valuable pathways for diversifying their portfolios through NIL opportunities.
4TF strongly advocates for charity, service, and making a positive impact. We believe in using our platform and resources to give back to the communities that shape us and the individuals who are part of our family. We work closely with our clients to develop philanthropic initiatives that align with their values, passions, and long-term goals.
Our priority at 4TF is to build life-long relationships that serve our clients well. We are committed to representing and supporting our clients for as long as they may need — not just during their playing or music-making careers.
We understand and appreciate the immeasurable efforts and sacrifices that our clients make throughout their careers. As a result, we aid our clients without hesitance and honor each one through our integrity, diligence, and knowledge.
At 4 The Family Sports, we strive to give our clients wide-ranging opportunities to create their own image, grow their personal brands, and actively endorse what they choose while expressing their opinions and truths.
Traditional media constrains athletes to sanitized, PR-managed narratives. At 4TF Media, we flip that script — giving our clients a platform where they control the story, the tone, and the message.
We create content that converts followers into fans and fans into communities — from long-form articles to behind-the-scenes reels, we produce media that builds authentic, lasting brand equity.
Punter Ross James tours Oregon's world-class facilities alongside former Duck kicker/punter Luke Dunne, offensive lineman Matthew Bedford & quarterback Ryder Hayes. A look at what makes this athletic department one of the nation's best — produced via Oregon Accelerator.
An in-depth look at Oregon Athletics' financial landscape, Title IX compliance, and the economic implications of joining the Big Ten.
Exploring whether the velocity-obsessed, strikeout-heavy era of modern pitching is hurting the sport's long-term health and appeal.
Examining how LAFC has established itself as a major force in Los Angeles' competitive sports landscape through strategic brand-building and market positioning.
A deep dive into how the NCAA’s regulatory framework shapes eligibility, scholarship distribution, and the broader landscape of opportunity for student-athletes.
Exploring how the NBA has strategically evolved its brand, business model, and global reach to build a lasting legacy of sustained success in professional sports.
A look at the remarkable career of Terrance Gore — one of baseball's most unique players and greatest winners, whose elite speed and pinch-running prowess made him a postseason legend.
4 The Family Sports was founded by Rex Kaplan during his final semester at Providence High School in Burbank, CA in 2022. Rex is currently attending the University of Oregon, studying Business Administration with a focus in Sports Business, while minoring in Media Studies.
Rex, a four-year varsity baseball captain at Providence, was extremely excited to retire his cleats and get to work at Oregon as an athlete representative. He enjoys every moment pursuing his dreams to work in sports.
Rex's personal desire is to be a phone call away from anything and anyone. His goals are to be MLBPA certified by 23, and NBAPA certified by 25.
Exploring opportunities to expand athlete presence and connect with the growing fanbases in China for basketball and Japan for baseball — leveraging emerging international markets for brand growth, endorsement potential, and shared fanbases.
Supporting athletes in unprecedented career journeys to new leagues (e.g., Unrivaled) and positioning them at the forefront of emerging sports platforms, driving brand growth in innovative markets.
Leveraging AI-driven stats to optimize athlete performance, analyze trends, and personalize marketing strategies — including weight/efficiency of touches and advanced analytics for brand valuation.
Championing the success of women in sports, providing resources, representation, content, and support — and opportunities for long-term growth in a rapidly evolving landscape with Title IX implications.
For all things relating to our clients, to request information, inquire about a collaboration, or simply say hello — reach out to us via email.
I bet that we at 4TF love sports and music just as much as you… if not more!
Email Me →We are committed to representing and supporting our clients for as long as they may need — not just during their playing or music-making careers.
Looking to build your NIL brand, find partnerships, or prepare for life after sports? We'd love to welcome you to our family.
Interested in partnering with one of our athletes or artists? Reach out to discuss sponsorship and collaboration opportunities.
Press inquiries, interview requests, or story pitches — connect with us and let's tell a great story together.