Founder
4 The Family Sports was founded by Rex Kaplan during his final semester at Providence High School in Burbank, CA in 2022. Rex is currently attending the University of Oregon, studying Business Administration with a focus in Sports Business, while minoring in Media Studies. He represents student-athletes, assisting both men and women in brand building and NIL compliance.
Rex, a four-year varsity baseball captain at Providence, was extremely excited to retire his cleats and get to work at Oregon as an athlete representative. He enjoys every moment pursuing his dreams to work in sports.
Rex’s personal desire is to be a phone call away from anything and anyone. His goals are to be MLBPA certified by 23, and NBAPA certified by 25.
Rex’s Career Passions x Interests
Tapping into the China Basketball Market x Japan Baseball Market: Exploring opportunities to expand athlete presence and connect with the growing fanbases in China for basketball and Japan for baseball, leveraging emerging international markets for brand growth, endorsement potential, and shared fanbases.
New-Gen Leagues: Supporting athletes in unprecedented career journies to new league’s (e.g. Unrivaled) and positioning them at the forefront of emerging sports platforms, driving brand growth in innovative markets.
AI Stats for Performance & Marketing: Leveraging AI-driven stats to optimize athlete performance, analyze trends, and personalize marketing strategies (e.g. weight/efficiency of touches).
Leading Agency for Women x Title IX implications: Championing the success of women in sports, providing resources, representation, content and support, and opportunities for long-term growth in a rapidly evolving landscape.
4TF Family
