Rex’s Career Passions x Interests

Tapping into the China Basketball Market x Japan Baseball Market: Exploring opportunities to expand athlete presence and connect with the growing fanbases in China for basketball and Japan for baseball, leveraging emerging international markets for brand growth, endorsement potential, and shared fanbases.
New-Gen Leagues: Supporting athletes in unprecedented career journies to new leagues (e.g., Unrivaled) and positioning them at the forefront of emerging sports platforms, driving brand growth in innovative markets.
AI Stats for Performance & Marketing: Leveraging AI-driven stats to optimize athlete performance, analyze trends, and personalize marketing strategies (e.g., weight/efficiency of touches).
Leading Agency for Women x Title IX implications: Championing the success of women in sports, providing resources, representation, content and support, and opportunities for long-term growth in a rapidly evolving landscape.

Turning passion into purpose — mentoring young athletes and building legacies through NIL and brand development.

At 4 The Family Sports, we believe in building meaningful partnerships with people who live our mission daily.

Our partnership with Steven Melina is built on the belief that strong relationships, authentic storytelling, and consistent brand presence create long-term success. While 4TF leverages our deep network and strategic brand-building power, Steven complements that with boots-on-the-ground mentorship and lived experience. He offers insights on everything from NIL deal-making to personal development.

A standout professional basketball player and a dedicated mentor, Steven has made his mark both on and off the court. His drive and dedication have never wavered from his early days as a top player for Oak Park Varsity Basketball to becoming a 1x AAU National Champion and 2x Coastal Canyon League Champion. Steven’s shooting prowess earned him the prestigious Sharpshooter Award, All-First Team Ventura County honors, and a spot among the top 7 in the county for three-pointers made. In 2025, Steven traveled overseas to play for Tomelloso BC in Spain’s EBA league.

But Steven’s impact goes far beyond the game. As the founder of Precise Training, he coaches and mentors young athletes, sharing insights gained from elite teams. His passion for nurturing talent and building community reflects our shared belief that success comes not just from performance but from empowering the next generation.

Steven also brings deep NIL expertise to the table. Having partnered with respected brands, he uses his platforms, including @precise.training on Instagram, to provide training insights and inspire athletes to build their brands and embrace opportunities.

Steven understands the pressures of performance and the importance of building a lasting personal brand. His unique perspective—actively playing while helping others grow—provides both credibility and relatability to athletes just beginning their journeys, helping them recognize their value and capitalize on every opportunity to build their brands and grow as players.

Steven strengthens our mission to empower the next generation of athletes. Together, we’re expanding our impact, opening doors for athletes at every level, and staying ahead in the ever-evolving landscape. With Steven in the family, we continue to push forward — helping athletes succeed today and build legacies for tomorrow. Together, we’re guiding athletes to own their journeys, seize NIL opportunities, and create a legacy that lasts well beyond their playing days.